Catherine Cook Named Regent's Vice President of Marketing
Seasoned Marketing Executive to Drive Marketing Programs for Leading
Provider of Higher Education Financial Aid Management Software
Frederick, MD. January 9, 2007 -
Regent Education, the leading provider of financial aid management
software solutions for higher education institutions, today announced the
appointment of Catherine Cook as vice president of marketing. Cook will
have responsibility for setting the strategic direction of Regent's
marketing programs to support its financial and business
objectives.
With 10
years of experience in marketing, product development, business
development and general management, Cook will be responsible for setting
Regent's marketing strategy and overall leadership in product marketing,
direct marketing, public relations, events marketing, and promotions.
Also, she will direct brand positioning, brand development and
communications strategies.
Catherine is a top
marketing talent, and we are very happy to have her on the Regent
team", said Mike Ratti, Regent's CEO. "Her expansive marketing
and education knowledge will help Regent establish a leading,
customer-centered brand. With Catherine in this leadership role, I am
confident we will continue on a path of growth, providing higher education
institutions with the most complete and credible solution for managing and
administering financial aid."
Cook said, "I
was captivated by Regent's innovative approach, and I am excited about the
opportunity to help colleges and universities discover the value Regent can
bring to the management of financial aid functions. The future is bright
for Regent, and I am happy to be part of this dedicated and talented
leadership team."
Prior to joining
Regent, Cook served as vice president of marketing for Infotech
Strategies, a premier business and marketing communications consulting
firm, where she was responsible for developing and driving strategic
marketing and growth initiatives to support Infotech's education, health
and information and communications technology clients. She also worked in
leadership marketing roles at Quadfore Technologies and Centerpoint
Broadband Technologies. Cook received her master's degree in business
administration from Thunderbird, the American Graduate School of
International Management.
About
Regent
With more than 30 years of
financial aid software experience, Regent has become an industry-leading
provider of financial aid management software. Regent’s web-based,
easy-to-use solutions interoperate with and enhance any student
information system. The result: greater efficiencies, error reduction,
and the enhancement of service provided to students - all equating to a
positive, measurable Return on Investment (ROI) within the first year.
Regent software automates and streamlines key financial aid processes,
such as packaging, awarding, tracking, reporting and disbursements.
Designed and built for the financial aid and enrollment management
community, Regent enables institutions to execute their financial aid
strategy, and enables the 21st century student to access information -
anytime, anywhere, any device, in any language. Regent Education is
located at: 47 E. South Street, Suite 201, Frederick, MD 21701.
Telephone: (800) 639-0927. Web site: www.regenteducation.com. For more information, email press@regenteducation.com.
